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	<title>communication print Archives | PulsioPrint</title>
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		<title>Leaflets haven’t had their last word!</title>
		<link>https://pulsioprint.co.uk/leaflets-havent-had-their-last-word/</link>
		
		<dc:creator><![CDATA[Nikolay Nikolaev]]></dc:creator>
		<pubDate>Mon, 22 Jul 2019 10:23:22 +0000</pubDate>
				<category><![CDATA[Printing]]></category>
		<category><![CDATA[communication print]]></category>
		<category><![CDATA[Leaflets]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[printing]]></category>
		<guid isPermaLink="false">https://pulsioprint.com/le-depliant-n-a-pas-dit-son-dernier-mot/</guid>

					<description><![CDATA[<p>The post <a href="https://pulsioprint.co.uk/leaflets-havent-had-their-last-word/">Leaflets haven’t had their last word!</a> appeared first on <a href="https://pulsioprint.co.uk">PulsioPrint</a>.</p>
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										<content:encoded><![CDATA[<div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-6 vc_col-has-fill"><div class="vc_column-inner vc_custom_1685609970219"><div class="wpb_wrapper">
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			<p style="text-align: justify;"><span style="font-weight: 350; line-height: 1.5; font-size: 14pt;">With the rise of digital media, many professionals are beginning to doubt the continued effectiveness of print communication – despite the fact that it has as great a role as ever in marketing strategies!</span></p>
<p style="text-align: justify;"><span style="font-weight: 350; line-height: 1.5; font-size: 14pt;">Leaflets are likely to reach many targets – and therefore potential customers – at a particularly attractive cost. To highlight a specific promotion, generate traffic to a new place, bring point of sale marketing to life, bring a marketing campaign into people’s letterboxes, tell people on the street about a new product, or let them know about a campaign in progress, for distribution at an event&#8230; For all of these goals, leaflets are the right option!</p>

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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img fetchpriority="high" decoding="async" width="500" height="333" src="https://pulsioprint.co.uk/wp-content/uploads/2019/07/1-8.png" class="vc_single_image-img attachment-full" alt="Full colored leaflet printings" srcset="https://pulsioprint.co.uk/wp-content/uploads/2019/07/1-8.png 500w, https://pulsioprint.co.uk/wp-content/uploads/2019/07/1-8-300x200.png 300w, https://pulsioprint.co.uk/wp-content/uploads/2019/07/1-8-150x100.png 150w" sizes="(max-width: 500px) 100vw, 500px" /></div>
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</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><h2 style="color: #41516a;text-align: center;font-family:Roboto;font-weight:700;font-style:normal" class="vc_custom_heading" >Best Format</h2>
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<p style="text-align: justify;"><span style="font-weight: 350; line-height: 1.5; font-size: 14pt;">So how do you find the best format for your needs? Explore all the possibilities offered by Pulsio Print and define the exact purpose of your leaflet:</span></p>

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			<div class="vc_single_image-wrapper   vc_box_border_grey"><img decoding="async" width="500" height="333" src="https://pulsioprint.co.uk/wp-content/uploads/2019/07/2-6.png" class="vc_single_image-img attachment-full" alt="Full colored leaflet printings" srcset="https://pulsioprint.co.uk/wp-content/uploads/2019/07/2-6.png 500w, https://pulsioprint.co.uk/wp-content/uploads/2019/07/2-6-300x200.png 300w, https://pulsioprint.co.uk/wp-content/uploads/2019/07/2-6-150x100.png 150w" sizes="(max-width: 500px) 100vw, 500px" /></div>
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			<p style="text-align: justify;"><span style="font-weight: 350; line-height: 1.5; font-size: 14pt;"><i class="fa-solid fa-check"></i> The classic format with one or two folds (or more) is adaptable to any type of message or advertising and comes in different formats, landscape, portrait or square;</span></p>
<p style="text-align: justify;"><span style="font-weight: 350; line-height: 1.5; font-size: 14pt;"><i class="fa-solid fa-check"></i> As a rounded cut-out, or a heart-shaped one for Valentine&#8217;s Day, it can add a bit of originality;</span></p>
<p style="text-align: justify;"><span style="font-weight: 350; line-height: 1.5; font-size: 14pt;"><i class="fa-solid fa-check"></i> In a credit-card-style pocket-size with specific folding it can become a map of a town or local area, or a reminder of available products, for example;</span></p>
<p style="text-align: justify;"><span style="font-weight: 350; line-height: 1.5; font-size: 14pt;"><i class="fa-solid fa-check"></i> And thanks to the possibility of making perforations for tearing-off purposes, it can even contain special-offer coupons!<br />
As with all printed documents, the chosen paper weight affects the look and feel of the leaflet: a lighter, more supple weight will be perfect for mailing or mass distribution, while a stiffer paper will bring style and elegance to a high-end document.</span></p>

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</div></div></div></div><div class="vc_row wpb_row vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><h2 style="color: #41516a;text-align: center;font-family:Roboto;font-weight:700;font-style:normal" class="vc_custom_heading" >The type of folding you choose will depend on the purpose of your leaflet:</h2>
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			<p style="text-align: justify;"><span style="font-weight: 350; line-height: 1.5; font-size: 14pt;"><i class="fa-solid fa-check"></i> A gate fold will allow for a progressive advertising discovery like a teaser;</span></p>
<p style="text-align: justify;"><span style="font-weight: 350; line-height: 1.5; font-size: 14pt;"><i class="fa-solid fa-check"></i> An accordion fold will allow you to make separate offers;</span></p>
<p style="text-align: justify;"><span style="font-weight: 350; line-height: 1.5; font-size: 14pt;"><i class="fa-solid fa-check"></i> A cut-out window will highlight the message in the middle and create a dynamic reading experience.<br />
You weren’t aware that leaflet design had so many possibilities? Don’t worry, your Pulsio Print consultant will be able to talk you through all the options!</span></p>
<p style="text-align: justify;"><span style="font-weight: 350; line-height: 1.5; font-size: 14pt;"><strong>Tip<br />
</strong></span><span style="font-weight: 350; line-height: 1.5; font-size: 14pt;">Don’t forget to take the folds into account during the graphic composition of your leaflet design so that the final rendering is perfect: in particular, you can move two letters of a word that straddles the fold to each side of it, thereby optimizing the readability of the text.</span></p>
<p style="text-align: justify;"><span style="font-weight: 350; line-height: 1.5; font-size: 14pt;"><strong>Note<br />
</strong></span><span style="font-weight: 350; line-height: 1.5; font-size: 14pt;">Bring your leaflets into your digital strategy by adding a QR code or a link to a Facebook game, for example. The leaflet then becomes one of the levers of your customer relations strategy!</span></p>

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			<p style="text-align: center;"><em><span style="font-size: 18pt; font-weight: 400; color: #41516a;">Check our price: it’s free and it only takes seconds!</span></em></p>

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<p>The post <a href="https://pulsioprint.co.uk/leaflets-havent-had-their-last-word/">Leaflets haven’t had their last word!</a> appeared first on <a href="https://pulsioprint.co.uk">PulsioPrint</a>.</p>
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