Colourful printing!
Much more than just an aesthetic effect, colour is a powerful tool that influences the reading process and the memory of it, highlights information, and prioritises messages. In short, the overall use of colour in your printed products can have a much wider impact than when just used for images. To print in colour, you have the choice of two processes that have different outcomes: Source: Pantone.com Pantone Four-colour printing uses the colours Cyan, Magenta, Yellow and Black, which are juxtaposed in tiny dots to give the visual impression of solid colour. This is why this method is called CMYK [...]